The numbers to understand before estimating YouTube revenue
1. Look at RPM alongside views
YouTube defines RPM as revenue per 1,000 views. It is measured after revenue sharing and can include advertising, YouTube Premium, channel memberships, Super Chat, and other revenue recorded in YouTube Analytics.
2. CPM and RPM are different metrics
CPM reflects what advertisers pay for ad impressions; RPM reflects revenue from a creator's perspective. To explore earnings at different view counts, see the revenue guide for 10,000 to 10 million views and compare examples using different RPM assumptions.
3. Shorts and long-form have different revenue structures
Watch Page advertising pays partners 55% of net ad revenue. Shorts Feed advertising pays 45% of the amount allocated from the Creator Pool. The same view count should therefore not use the same RPM for both formats.
4. Third-party channel revenue is an estimate
Public data does not reveal another creator's exact RPM or actual payouts. SocialCalcHub estimates monthly viewing trends from recent public videos and applies an RPM range. Your own YouTube Studio data is the best source for actual earnings.
Official references
Understanding RPM and CPMYouTube partner revenue sharingShorts monetization policies
Last reviewed: September 29, 2026