Calculation Methodology and Data Sources

SocialCalcHub explains which numbers and formulas produce each result alongside the result. Because many YouTube earnings details cannot be known externally, we distinguish public figures from estimates.

1. YouTube revenue estimates

The basic formula is views ÷ 1,000 × RPM. YouTube defines RPM as revenue per 1,000 views after revenue sharing. It can include ads, Premium, memberships, Super Chat, and other Analytics revenue.

SocialCalcHub's topic-based RPM values are reference presets to help you start. They are not official YouTube category rates or guarantees of actual RPM. If you know your actual channel RPM, use it instead.

2. Why long-form and Shorts are separate

YouTube says Watch Page partners receive 55% of net ad revenue. Shorts Feed ad revenue is pooled and allocated through the Creator Pool, with a 45% share applied to the creator's allocation. These structures require different RPM assumptions.

3. Public data used by the Channel Analyzer

The analyzer uses public channel and video information from the YouTube Data API: subscribers, lifetime views, video counts, and recent videos' views and publication dates. It cannot access another channel's private Studio data or actual AdSense payouts.

4. Limitations of monthly-view estimates

The public API does not directly expose another channel's exact last-30-day views. We estimate velocity from recent videos' cumulative views and days since upload, giving older videos less weight. Accumulating dated observations may later let us show actual changes in public statistics.

5. Shorts classification

The API does not provide a simple Shorts flag for every video. SocialCalcHub classifies videos up to 180 seconds as Shorts candidates. This can differ from YouTube's actual classification; results are for reference.

6. Updates

When YouTube monetization policies or revenue sharing change, we review related explanations and assumptions. A Last reviewed date means the last date we checked the stated basis. Revenue presets are not presented as official rates.

Official references

YouTube · RPM and CPMYouTube · Partner revenue sharingYouTube · Shorts monetizationYouTube Data API documentation

Related tools

YouTube tool collection includes channel analysis, revenue, Shorts, RPM, and revenue-goal calculators.

Last reviewed: September 29, 2026