YouTube revenue formula
The basic formula is monthly views ÷ 1,000 × RPM. SocialCalcHub uses minimum and maximum RPM to show a range rather than one guaranteed amount. If your channel is monetized, use actual YouTube Studio RPM instead of a preset.
How do RPM and CPM differ?
YouTube describes RPM as total revenue per 1,000 views after revenue sharing, including views that did not earn revenue. CPM instead reflects advertiser costs per 1,000 ad impressions.
Simple examples by view count
The following examples assume KRW 3,000 long-form RPM. They illustrate the calculation and do not guarantee any channel's actual RPM.
Why can the same 1 million views earn different amounts?
Topic alone does not determine RPM. Viewer countries, ad demand, season, video length, actual ad coverage, Premium viewing, and memberships can affect it. Third-party sites therefore cannot know another channel's exact earnings.
Use different RPM for long-form and Shorts
YouTube says Watch Page partners receive 55% of net ad revenue. Shorts uses a separate Creator Pool, with creators receiving 45% of their allocation. Apply separate RPM assumptions because these revenue structures differ.
The simplest way to improve your estimate
For your channel, check RPM in YouTube Studio and adjust the calculator's range. For another channel, consider a broad range alongside recent viewing trends in the Channel Analyzer.
Official references
YouTube Help · Ad revenue analytics and RPMYouTube Help · Partner revenue sharingYouTube Help · Shorts monetization policies
Last reviewed: September 29, 2026 · Revenue calculations are estimates for reference.